Some one talked about Hybrid Hummer for better fuel economy. This reminded (i) Low fat Cheese and all assortment of low fat items (ii) Sugarless (diet) soda (iii) Sugarless cookies (iv) Zero transfat fried chicken (v) Non buttery butters. Most of these use synthetic substitutes which have some other complications. Do these items sell in the market as they allow a false sense of complacency to user regarding control on consumption ?

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